OUR HISTORY
The Journey
Eddie Hollowood founded Sleeplogik as a small startup company.
Supply partnerships are form with key suppliers from China, Pakistan and Macedonia.
Key partnership with the Chinese manufacturer In Choice was established.
Helen Sherlock joins the board of directors, adding her years of experience and expertise.
Key members join the team as a response to operational expansion.
Laura Ashley, a true English Heritage brand is re-launched, featuring soft furnishing products for the first time.
The Dunlopillo brand is supplied with pillows that are featured across all UK retailers.
My Nature, a brand focused on improving sleep for women in their menopause is launched.
Online store featuring our bestselling product is launched, which also houses the Nest Home products line.
THE CREW
Our Team
Eddie Hollowood
Director
Eddie Hollowood is the driving force behind Sleeplogik Ltd, serving as a Director and Sales Director since the company’s founding on July 4, 2017. Under his leadership, the company has expanded steadily, managing corporate filings, micro company accounts, and maintaining operational status through consistent filings. Beyond his executive role, Eddie is actively involved in industry accolades—celebrating successes like Sleeplogik’s recent award for an anti snore solution, evidencing his commitment to product excellence and market presence.
Helen Sherlock
Director
A seasoned commercial leader serving as Director of Sleeplogik Ltd since 2022. She oversees strategic growth, product licensing, development and strategies at Sleeplogik. Helen brings valuable experience in managing brand partnerships, highlighting her ability to elevate product range and market positioning. Standing alongside Eddie as a principal director, she plays a key role in corporate governance, financial oversight, and regulatory compliance. Her leadership strengthens Sleeplogik’s mission to advance sleep wellness, enhance product credibility, and open new licensing and partnership avenues.
Emma Rowlinson
Product Manager
Emma Rowlinson is a seasoned product development and supply chain professional, serving as Product Manager at Sleeplogik. She brings extensive expertise in purchasing, critical path management, quality control, planning, and product delivery—ensuring seamless coordination from concept through production and launch. With a focused career in fast-moving product environments, Emma plays a pivotal role in turning innovative sleep solutions into tangible, market-ready offerings. Her hands-on experience and strategic planning skills are central to Sleeplogik’s ability to deliver high-quality products efficiently and reliably.
Zharko Shestakoski
Design & Marketing Manager
A key creative and digital lead at Sleeplogik, driving the brand’s visual direction and digital execution across product launches, marketing, and e-commerce. With a strong background in graphic design, photography, packaging, and motion graphics, he brings a multidisciplinary approach to crafting visually compelling and commercially effective content. At Sleeplogik, Zharko plays a central role in ensuring that each product not only performs well but also resonates with consumers through clear, polished, and premium design. His ability to combine creativity with strategic thinking helps strengthen Sleeplogik’s identity in the sleep wellness market.